Cash Mobs. The latest incarnation of the flash mob, these are starting to pop up where locals are interested in investing in their community. I love the idea. Getting people back into local stores helps our community on so many levels. If you’ve never heard of a cash mob, it’s where a group of shoppers agree to go “mob” a local business on a certain day and time and commit to spending $20 during their trip. Here’s a piece that PRI did on cash mobs…give it a listen.
The success of a cash mob doesn’t just hinge on the amount of dollars the group spends. Introducing people to a new local business is another lasting benefit of participation.
So…the first decision we need to make is WHERE.
Please leave a comment telling us where you think our Mom Cash Mob should go and why.
Keep in mind that the business must be:
1- locally owned
2- big enough to accommodate 20 shoppers at one time
3- child & stroller friendly
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